Abacus Brands’ Steve Rad Takes a Playful Dive Into 2025 Toy of the Year Award Nominees

It’s formally toy business awards season, and with The Toy Ebook’s inaugural Pulse of Play Awards rolling out and public voting in progress for The Toy Basis’s Toy of the Year (TOTY) Awards, all issues play are within the mainstream as we enter the vacation residence stretch.

One firm up for awards in each packages is Abacus Manufacturers, and in a brand new video, CEO (and TOTY-winner) Steve Rad serves up an epic rundown of all 115 TOTY finalists, pace courting fashion. Test it out for your self…

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From the Editor: Racing Into Awards Season

Are you interested in what journal Steve Rad used to assemble this rundown? Try The Toy Ebook’s 2025 TOTY Subject right here. Good luck to all of this 12 months’s finalists!

The submit Abacus Brands’ Steve Rad Takes a Playful Dive Into 2025 Toy of the Year Award Nominees appeared first on The Toy Book.

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